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KANSAS CITY LIMITS

Kansas City has a rich history of producing talented musicians and artists across various genres. We aim to contribute to the growth of this vibrant music scene and provide a platform for both emerging and established artists to thrive. Whether it's showcasing their music at our events, featuring their work on our digital platforms, or promoting their upcoming releases, we are committed to championing their artistic journeys. We understand that artists need more than just recognition; they need support and encouragement to navigate the complexities of the music industry. That's why we go beyond showcasing their work and actively engage with artists, offering guidance, mentorship, and opportunities for collaboration. By nurturing their talent and helping them further develop their skills, we aim to create a sustainable ecosystem for artists to thrive in Kansas City and beyond.


Our ultimate goal is to build a vibrant community of music enthusiasts who share a passion for discovering new sounds and supporting local talent. Through our platform, we aim to connect artists with their audience, providing them with the exposure they deserve and helping them expand their fanbase. We invite you to join us on this exciting journey. Whether you are an artist seeking a platform to share your music or a music lover eager to explore new sounds, Kansas City Limits is here to welcome you with open arms. Together, let's celebrate the beauty of music, support our local artists, and leave a lasting impact on the music scene in Kansas City.

WHO WE ENGAGE

KCL: A Hub for Music Lovers and Artists

At KANSAS CITY LIMITS (KCL), our mission is twofold: to nurture our loyal community of donors and subscribers, and to create a space that attracts genre-bending musicians and fans. With this focus, we have established ourselves as a hub for music lovers and artists alike. First and foremost, we value the support and commitment of our donors and subscribers. They are the backbone of KCL, enabling us to bring exceptional live music experiences to our audiences.

Through your generous contributions, we are able to provide high-quality performances and create memorable events. We take great pride in cultivating strong relationships with these dedicated individuals, as they are the foundation of our success. In addition to stewarding our established community, KCL is actively reaching out to musicians and fans who appreciate breaking boundaries and experimental sounds.

TARGET AUDIENCE

Expanding regionally into St. Louis, Springfield, Omaha, Tulsa, NW Arkansas

While Kansas City is our primary audience, our goal is to broaden our reach beyond borders. Expanding into cities such as St. Louis, Springfield, Omaha, Tulsa, and into NW Arkansas allows us to tap into new markets and attract a more diverse audience. By tailoring our marketing efforts to these areas and considering their unique demographics, we can connect with potential attendees who may otherwise not have been aware of our offerings.

Residing in Kansas City's 16 wealthiest zip codes

Approximately 30% of our audience resides in Kansas City's 16 wealthiest zip codes. It is crucial that Kansas City Limits recognizes this demographic's interests and preferences and incorporates targeted marketing strategies to engage with them effectively. Understanding their preferences can also help shape the programming we offer, ensuring it aligns with their interests.

Readers of The Pitch, KC Magazine, The Kansas City Star

To reach a wider readership, collaboration with local publications such as the Pitch, KC Magazine, and the Kansas City Star can prove beneficial. By running features, interviews, or advertisements, we can generate greater awareness and interest in our events among their readership.

Listeners of The Bridge, 90.9, KKFI 90.1 & Consumers of studio recorded albums

Radio stations The Bridge, 90.9, KKFI 90.1 have loyal listeners who may be interested in discovering Kansas City Limits.

BRANDING & PROMOTION

-Co-Branding in all season branding stating Presented by “INSERT YOUR NAME HERE” exclusivity, no other industry companies represented

-Logo inclusion on KCL Branded merchandise water bottles, stickers, etc.

-Co-Branding at KCL sponsored local venue/

-Marketing reach and major branding opportunities with our partners at KMBC / KCWE / KKFI 90.1 / Knuckleheads Kansas City and more

-Inclusion on materials or provide your own giveaways at marketing events such as Briarfest and other local music festivals and events.

ADVERTISING

  • Appear on all print and digital advertising where available

  • Logo and Year-long website presence on KCL home page

  • All KCL email blasts specific to KCL (25 emails per year

  • Inclusion on all season materials- including subscription newsletter, single tickets, show posters

  • KC Star, Pitch

  • Social Media posts on Kansas City Limits TV, Kansas City Limits Radio and Kansas City Limits Street Shows

  • Logo to appear on physical banners that will be present at all KCL events

  • Verbal mention on Kansas City Limits TV as "Sponsored by INSERT YOUR NAME HERE"

  • Verbal mention on Kansas City Limits Radio as "Sponsored by INSERT YOUR NAME HERE"

  • Verbal mention on Kansas City Limits Street Shows as "Sponsored by INSERT YOUR NAME HERE"

  • Verbal acknowledgement from the stage at ALL performances

-INSERT YOUR NAME OR BUSINESS HERE-

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